For its first campaign, CARA BELLEZZA PARIS has selected 5 muses with Mediterranean looks.
The two sisters, creators and models are part of these as well as their two friends, Kiara Ortega, Miss
Universe Puerto Rico and Kleofina Pnishi, a native of Kosovo. The fifth muse, Marie Chiaroni has won the Instagram casting and perfectly embodies the brand’s values. Her background led her to want
to participate in this campaign in order to deliver a powerful message.
18 years old – winner of the Instagram casting.
« I’m really delighted to be part of the muses and all the more that the message I wish to deliver has touched Eva and the team Cara Bellezza Paris. I hope that it will move other people, especially women who, at some point in their lives, may have felt inferior because of some disability that makes them different. I would like them to know that they are all beautiful because of their singularity and their life experience and that they shouldn’t miss out of their lives for fear of not fitting in boxes. Live your live fully! »
« For a long time, I’ve been afraid to face people’s eyes on my disability, but today I would like to show
that we can feel beautiful and feminine despite the vagaries of life, and deliver a committed message
of self-acceptance, which seems rather essential to me today. That’s why, as a fashion enthusiast, I’m contacting you today, I finally decide to muster my courage. Even if I am not selected,
I am still taking a huge step forward in my desire to accept myself and it has no price. »
All swimsuits are designed and by Eva Colas and her sister Cyntia. After her recent graduate in Economics and management from the prestigious Paris-Dauphine University, this young woman continues to achieve her dreams by creating her own company.
The former Miss Corse and 1st runner-up at Miss France 2018, is launching her own jewels-swimsuits brand « CARA BELLEZZA PARIS ». A new challenge in keeping with her ambitions marking the
beginning of a new entrepreneurial chapter!
In line with her speech on feminism, the French representative at Miss Universe now wants to help women
to “dare to feel beautiful” and reveal the strong and independent woman dormant in each of them.
« Yes French girls are beautiful, but they are also really brave, determined and free to parade in bikini… » ( extract from an answer to Jean-Paul Gauthier on the TF1 TV-set)
CO-FOUNDER AND MODEL, NATIVE OF BASTIA IN CORSICA
"Through my experience in modeling for 3 years I have been able to discover another face of my personality. It
taught me a great deal about myself, about the look of others, and about self-esteem in this environment,
which is so lenient and whose keyword is “perfection”.
Despite the associated difficulties, this profession has enabled me to get to know myself better, my qualities
as well as my faults, in order to learn to raise my profile and to accept myself. It’s these kinds of demands
which have enabled me to become the strong woman I am today.
In addition to contracts and encounters in this environment, I was able to develop an artistic eye, acquire its codes in order to make optimal judgements on the requirement that fashion and luxury impose.
Thanks to this it was more natural and accessible for me to be able to help my sister on this project which is a challenge for both of us, a step towards the unknown but also a common link for our passion for fashion and our ambition."